Coffee Shop Essay Example

Coffee Shop Essay The marketing plan 21th May 2010 Marketing plan Dot. L Coffee Executive Summary The purpose of this marketing plan is to outline the complete marketing strategy, tactics, and programs for Dot. L Coffee (hereafter, â€Å"Dot. L†). Dot. L is a specialist Coffee Company that focuses on specialty coffee of Latte, coffee based products and foods as well. Dot. L is a new coffee shop in the river side district. Dot. L will be known for over 6 flavors of latte, coffee and coffee based products. In addition, light snacks and sandwiches will be offered to accompany the cappuccino and coffee based products. The cafe establishment will play modern music for ambiance and provide free wireless internet access for patrons to attract professionals in the nearby business areas. The mission of Dot. L is in the vanity of the city, Dot. L can bring you the ease of a precious. Dot. L will be unlike other cafes in that it will introduce customers to the different flavors of coffee and foods in a leisure non pressure environment. Furthermore, in a competitive market like Starbuck, Dot. L hopes to set itself apart by reaching out to those diversity flavors of latte without the high prices. The target market consists of two market segments: People who are deeply in love latte and people who hope have a relaxing time †¢ Business people from the downtown business centers and professional buildings Situation analysis is explored. This includes an overall marketing environment analysis for the company as well as more specific situation analysis such as competitor and customers action for the marketi ng analysis. An evaluation is conducted followed by an action plan outlining how to achieve the marketing objectives, which includes: promotion, price discounts, a bi-monthly newsletter, advertising in television and search for ew channel partnerships. Company overview and the Mission Statement Dot. L will be a distinctive coffee shop which have own characteristics and culture that will serve the river side residential district. The coffee shop offers flavored latte and other coffee products, light snacks, foods and free wi-fi service for customer surfing on-line. The Dot. L primary place of operation will be located on the river side with nice view of Brisbane River. The business persons in the office building will add to the number of patrons and the circumstance their also can attract consumer to choose that place. We will write a custom essay sample on Coffee Shop specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Coffee Shop specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Coffee Shop specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There are plans to open additional locations after 3 years of operation. Dot. L will operate from Monday to Sunday. Monday thru Thursday, five employees will be working from 10 a. m. to 10 p. m. Friday and Saturday will work the same; however, three employees closing will work until 12 a. m. The cost for each full time labors might be 16 dollars per hour and the cost for part-time labors might be 9 dollars. The name of this coffee shop is Dot. L which means L refers to latte. Therefore latte as company core coffee products and latte art can be discovered in Dot. L. [pic] As stated in the company’s mission statement: Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. Table of Contents Executive Summary2 Company overview and the Mission Statement3 Introduction6 Product Description6 Environmental Scan7 Economic environment7 Legal, political and regulatory environment8 Social and cultural environment8 Technological environment9 Competitor9 Market research10 Customers12 Marketing objectives and Market tactics12 Marketing objectives12 Product12 Price13 Place13 Promotion14 Marketing Tactics15 Market forecasting16 Action plans17 Financials18 Control20 Conclusion21 Reference list:22 Appendix 124 Introduction This marketing plan examines the steps required to reposition Dot. L cafe in the Australian marketplace. Dot. L is a cafe brand will locate on river side in Brisbane. Dot. L offers a variety of coffee, specialty coffee of Latte, coffee based products and foods. In addition, in order to attract consumers latte art also be adopted into the coffee products. Basically the price for the regularly coffee the price will not over four dollars. The cafe will focus on the business people and normally customers. Dot. L in Australia employ approximately 30 labors includes chiefs, shop assistant, shop keeper, senior manager. The Dot. L brand name comes from its core products will offer in the cafe that aim to: 1. Attract consumers 2. Build brand 3. Trade profit achieve about 8-10% The marketing plan followed by analysis the situation in marketplace, competitors analysis for the Dot. L entry into the market. Furthermore, market research and customers analysis will provide to assist the Dot. L to locates the market accurately. It also considers the market forecasting and financials for the three-year period. Product Description The Dot. L will offer many items that would have perfect taste. From traditional coffee to the light snacks and foods, Dot. L will offer something traditional and original for all tastes. Daily latte specials will be offered, featuring a different blend and flavor each day. The cafe specialty will prefer to European style design. The six different lattes are includes: cafe au lait; ghetto latte or bootleg lattes; hot or iced latte versions of chai, matcha, and Royal milk tea; red latte; latte macchiato and Caffe latte. Latte and Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. Flavors will be available at an additional charge of $0. 50. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. Environmental Scan Economic environment Robust business, consumer confidence and high export price for raw materials have fuelled the economy for 16 years. Australia has a strong economy with per capita gross domestic product (GDP) of $ 38,000(CIA, 2009), and GDP was estimated to be growing at 3. % annually (CIA, 2009). However, in 2008 with the impact of the global economic crisis, manufacturing output and employment started to falter, and the Australian economy headed into a severe slowdown (Jackson, 2008). Even through, in 2010 the economy has begun to turn for the better, the consumers’ purchase tendency is not recover. As both cause and effect, consumers cut back on spending, specifically on food, clothing, furniture, entertainment, cars and mobile phones (Uren, 2008). The economic conditions in Australia present opportunities and risk for Dot. L. The decrease in consumer spending will force cafe industry to seek specialist assist to retain customers and maintain sales. In the other hand, this will increase the demand for specialist service like Dot. L which can provide business men have plcae to release pressure. However, the reality of a downturn may cause retailers to cut back on all spending including on retail consulting and training services. Additionally some retailers are likely to go out of business. Legal, political and regulatory environment Small business branding through labeling and packaging conclusively builds company and product recognition. Positioning the unique product through private label aimed at the target market results in an effective, low cost marketing strategy. It is the solution to getting customers into the store and back again and again. In American, the government publishes a legislative memo of a cyber-cafe restriction in 2006 (New York Civil Liberties Union, 2006). The China government also publishes the same restrictions. Because most of the cafe will provide the service of internet, so, they should pay attention to theses legislative issue (Rodnin, 2005). Social and cultural environment According to Australian Coffee Traders Association, Annual General Meeting 2006 that pointed out overall speaking, the Australian coffee market is very competitive but consumers are brand-loyal (ACTA, 2008). Australia is a country of different immigrants, especially proud of a traditional strong coffee culture started by European immigrants(AusFoodNews,2010). The strong coffee culture of Australia has influenced growth in coffee shops, especially among the younger generation. Coffee drinking has become an integral part of the modern lifestyle. In Australia, the specialist coffee shops have become more than just a place to drink coffee. Increasingly, coffee shops serve as places to meet for business and pleasure a location for peace and quiet away from home and office. ACTA (2008) stated that more than one billion cups of coffee are consumed in cafes, restaurants and other outlets each year, this is an increase of 65% over the last 10 years. The Coffee consumption of Australian per capita has doubled over the last 30 years (ACTA, 2008). According to a new report by Euromonitor International â€Å"Consumer Foodservice in Australia†. (2004) the number of transactions through coffee shops grew by 7% and value sales grew by almost 29%. Technological environment Technological advances in Australia have resulted in an increase usage of the internet. This has resulted in all industry expanding into a new channel: offering services, marketing and selling products over the internet. For Dot. L, the cafe can take this advantage which is using intern as the company’s channel to promote the marketing. Competitor The popularity of franchising as a business opportunity in Australia has also had a significant impact on the number of chain specialist coffee shops, such as Gloria Jeans, The Coffee Club, Zarrafa’s Coffee which expanded mainly through franchising (Market Research World, n. . ). Euromonitor Internationals research shows that the Gloria Jeans chain had the largest increase in outlets in 2004, thereby boosting its market share from 28% in 2003 to 37% in 2004. Gloria Jean’s has already opened over 900 shops around the world, and 407 stores are established in Australia-wide. Therefore, Gloria Jean’s can be regarded as the most powerful competitor. The Coffee Club has expanded its business to overseas, including Beijing, Bangkok, Dubai and Thailand. It has had more than 200 stores across the whole world. Compared with these two brands Gloria Jean’s and The Coffee Club, Zarrafa’s Coffee is a young brand. The brand comes from Gold Coast, and it only has 14 years history. Zarrafa’s Coffee has 41 stores across South East Queensland. Consequently, Zarrafa’s Coffee can be thought as the least powerful competitor for Dot. L. According to the report, sales of hot drink products in Australia surpassed A$1350m in the year 2008 and is expected to be worth A$1473m in 2013, with the coffee category accounting for the largest share followed by tea (Trading Room, 2010). It can be assumed that more people might enter the cafe industry. Market research In this section is to present the research about the marketing research for the Dot. L Coffee. Since this is a brand, the main goal of the Dot. L Coffee is to establish brand awareness among the target audience, which is business people, and 94 percent of them are aged 25 to 40. In this research, it chooses 10 male and 10 female to do the interview. Figure 1: The Frequency of the respondents to have coffee [pic] Figure 2: The Buying Habits of the Respondents [pic] According to the figure 1 and 2, of the business people that polled, 70 percent said they have coffee every day. And a full 58 percent said they prefer to enjoy coffee in the cafe. Others will enjoy coffee in their office or at home, here, 52 percent of them will buy the coffee products in the coffee shop, and 47 percent of them prefer buy it form the supermarket. Figure 3: The Acceptable Price per Coffee of the Respondents [pic] 45 percent of the respondents said that they would like Latte, and both of respondents who prefer Espresso and Mocha are divine 15 percent, 25 percent of respondents choose Cappuccino. Referring to the figure 3, 70 percent of them represent the acceptable price per cup of coffee is $3-8 dollars, and below $3 dollars and above $8 dollars will share the same percentage of 15 percent. Take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. Both of TV and magazine were divine 30 percent of the total population. And 20 percent of people prefer print advertisement. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure. Customers The primary target market for the Dot. L Coffee will be the local business people. The cafe will be a sit-down coffee shop with wi-fi connectivity. The cafe will serve a variety of flavored latte, coffee products, beverages, sandwiches, and treats to local customers. The target market consists of two market segments, that is people who are deeply in love latte and people who hope have a relaxing time; and business people from the downtown business centers and professional buildings. Marketing objectives and Market tactics Marketing objectives The purpose of this marketing plan is to launch a cafe with delicate bakery, and professional coffees and which will bring simple cozy and friendly atmosphere. Based on the product features and marketing 4P principles, the three years’ specific marketing plan will be given as the following to ensure objectives and expectations are met. Product First off all, the key customers are those people who fond into Latte which means the product image is designed as professional Latte maker with friendly, easy communicate, happy relationship atmosphere. In order to match the product concept: simple and cozy so that the color of the cafe should be designed as clean, comfortable. And the coffee cup and tableware would be designed to match the interior decoration as mildness and simple. The main special coffee is Latte. Meanwhile, espresso, cappuccino, mocha, and other specialty drinks will be available too. The latte flavors will include vanilla, chocolate, and caramel. This can be designed as the first year menu and in the following three years the product will be developed according to the market trend. Price The Dot. L cafe will specially offer delicate bakery with other beverages such as soda and juice. Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. All prices take into consideration the cost of material, 25% for food and 45% for beverages. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. All different deserts will be sold by the slice such as cheesecake, chocolate cake, muffin, sandwich and cupcake. Prices range from $2. 75 to $8. 00. The frequent customer can join the membership and participate the buy 10 get one free activity. Place The cafe name Dot. L is from the coffee Latte which is combined with espresso and steamed milk. Hence, the image of the cafe will deliver simple and warm message to customers. The location of Dot. L will be choosing at Brisbane river side. The space will be designed with a glass room and interior will be more concise and mediterrane an style. The common area will have white coffee tables surrounded by plush chairs and sofas and allow customers to set up laptop and spread out paperwork. The walls will be painted into warm color to enhance the relax and friendly atmosphere. Promotion Besides, in order to develop the market and receive good reputation from the very first. The Dot. L Cafe will be promoted in a variety of ways. The annual budget allotment for advertising is $19,904 for the first year of operation. These monies will be distributed as follows: 1. Southern Star –  Southern Star will be printed monthly showing the nightly specials. They will be distributed throughout the area on cars, handed out at the library, delivered to the local office buildings, and posted on street signs and other obvious places. 2. Radio   The cafe will run many radio spots on local radio stations. The ads will feature the daily coffee specials and will air during the morning and afternoon drive times to capitalize on drive-by traffic. 3. Entertainment   The Dot. L Cafe will feature local entertainment every other weekend. The entertainers will provide music, poetry, art, and dancing. These events will be promoted through additional print and radio spots. Besides, Dot. L will engage in promoting premium varieties of coffee by educating their customers about the different coffees that are available. This strategy would lead to increased sophistication among customers. 4. Web Presence   The Dot. L Cafe will promote the business and specials over the Internet through a website. The website will be updated monthly to advertise specials and product offerings. The Radio and newspaper advertisement could be launch at the first half year to attract more customers. Entertainment and web presence should be developed as long term promotion plan in the next three years. The Dot. L Cafe will promote itself to its new customers by offering discount memberships for frequent consumers. There will be buy 10 get one free card available for coffee. The remaining  advertising  budget  will be used to print membership and frequent consumer cards. Serve the highest quality food and beverage and meanwhile maintain low cost of goods and inventory is one of the key objectives. Thus Logistics and distribution would be a crucial part as well. The fresh meats, cheeses, and  vegetables  will be purchased through good reputation food source distributors. The researching and negotiating of the best prices with distributors would be put into the project process too. Marketing Tactics To achieve the above marketing objectives, this plan considers the tactic through the marketing mix which includes product, promotion and pricing. Colour appeal, packaging and style are included in product section. As the before shown, the target market of the cafe is business people who works in downtown and modern buildings. These potential customers can be regarded as white collars and the middle class. They hold well-paid, and are to pursuit quality lifestyles. Based on these, the basic colour tone will be set as dark colour tone, such as brown and black. The logo of the cafe is to stress a simple but elegant style. Because Dot. L cafe is a new brand for customers, so the promotion strategy must be heavy to entice the brand trial. The advised promotion approaches are print ad, billboard ad and in-store promotions. Setting a billboard ad on the way to the city and riverside is strongly advised. The cafe locates on the riverside; for this reason, putting ad on ferry is recommended. The pricing objective is to appeal the people who take coffee daily. A regular size cafe au lait which is the main product is priced as $4. 50. The cafe can give 5% discount to people who hold senior card. Furthermore, a point card can be given in the store when customers are making purchase. The card allows that customers can get 1 free coffee after they buy 9 coffees. Market forecasting There are more than 100 cafes in Brisbane, and 17 cafes exist in Southbank where a part of riverside is. According to one market research (Weston 2010), more and more Australian have already totally accepted the coffee culture; in addition, they are very to enjoy this culture. Therefore, a big growth on takeout coffee is brought by this social change. As a matter of fact, the flourishing demand of coffee drinking directs to the blast of many specific coffee shops. According to another research, Australians prefer to coffee with milk rather than other styles. Datamonitor’s Market Data Analytic (MDA) database indicates that retail coffee sales in Australia gained around A$752m. The Australia coffee market is in the second place around the Asian Economic in 2008. Another research predicts that the total amount around A$473m of profit can be reached in 2013. All in all, it can be concluded that there is a huge potential in the cafe market. Action plans According to the planed given above the relevant GANTT chart will guide this project go smoothly complete on time. Figure 4: The Dot. L Project Schedule |Dot. L | |? |? | |Start-up Assets to Fund |$26,000 | |Total Funding Required |$88,290 | | | | |Total Assets |$26,000 | | | |Liabilities and Capital | | |Liabilities | | |Total Liabilities |$33,290 | | | | |Capital | | |Planned Investment |$55,000 | |Loss at Start-up (Start-up Expenses) |($62,290) | |Total Capital |($7,290) | | | | |Total Capital and Liabilities |$26,000 | 2. Break-even Analysis Break-even data is presented in the chart and table below. [pic] Figure 6: Break-even Analysis Monthly Units Break-even |7,294 | |Monthly Revenue Break-even |$18,462 | |Assumptions: | | |Average Per-Unit Revenue |$2. 53 | |Average Per-Unit Variable Cost |$0. 63 | |Estimated Monthly Fixed Cost |$13,847 | 3. Projected Profit and Loss In the first year, the Dot. L Coffee will have sales of about $533,764 of operation. In year two and three the Dot. L will have sales increases of about 10%, resulting in sales of $576,551 and $622,575, respectively. Operating expenses are $304,136 for year one, $327,694 year two, and $353,326 year three. The results for the first three years of operation are net income of $36,521 for the first year, $42,356 for the second year, and $47,819 for year three. Control Dot. L will continually evaluate the marketing environment, particularly the economic environment, due to the economic downturn, and the competitive environment. Further, in relation to the specific tactics undertaken by Dot. L for the 36 month period, each will be assigned a person who will be responsible for the success of the tactic, as well as a specific final review date. Tactic |Responsibility |Review date | |Promotions to focus on augmented product and core product |Marketing Manager |May 2010 | |benefits | | | |Determine price discounts and rollout strategy to clients | | | |Create newsletter and implement process for it to be |M anagement Team |Aug 2010 | |distributed monthly | | | |More Direct-response advertising in television |Marketing Manager |Sep 2010 | |Implement selling short-term modification recommendations | | | |Search for distributors with which to form channel |Sales Director |Jun 2011 | |partnerships | | |Expand business to more location |Marketing Manager |Mar 2012 | | | | | | |Channel Manager |Nov 2012 | | | | | | |Sales Director |Jan 2013 | Conclusion This report sets out the marketing plan for Dot. L in Australia. It was decided that, Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. The marketing strategy was explored, including each of the marketing mix areas, and tactics were recommended relating to direct-response an promotions, price discounts, and find channel partnerships. It is believed that there is opportunity for Dot. L to built own brand culture and expand in cafe industry’s market place.

The role of trauma in the development of dissociative disord essays

The role of trauma in the development of dissociative disord essays The role of trauma in the development of dissociative disorders. Dissociative Disorders are characterized by persistent maladaptive disruptions in the integration of memory, consciousness, or identity. A person with a dissociative disorder may forget details about the past, they may wander away and forget how they got to where they are, or in very extreme cases, multiple personalities may exist. Trauma is an event that involves actual or threatened death, injury, or abuse. Traumatic stress is the result, leaving the person feeling helpless, frightened, and anxious. Trauma is also a link between dissociative disorders and Traumatic Stress Disorders. The role of trauma in the development of dissociative disorders shows us that it is a core issue. Without the trauma, there would be no traumatic or dissociative disorders. Dissociative fuge and dissociative amnesia are commonly brought on by a traumatic event. Dissociative fuge is rare disorder characterized by unplanned and sudden travel. The person cannot remember details of their past and experience identity confusion or even assume a new identity. Dissociative amnesia is a sudden inability to recall important information that exceeds normal forgetfulness. If response to the trauma is sudden and clear, dissociative amnesia and fuge patients usually recover fully, where psychological functions return to normal. If the onset of response to the trauma is gradual and not clear, recovery is less certain. Depersonalization Disorder is another disorder that is resulted in by a disturbing or traumatic event. It is characterized by a person feeling as if they are detached, or apart from himself or herself. Trauma also has a role in Dissociative Identity Disorder, aka, multiple personality disorder. Dissociative identity disorder is where 2 or more distinct personalities exist in one person. It is linked to trauma from the past and has a slow and uncertain re...

The Typical Firms in Hong Kong and Singapore Assignment

The Typical Firms in Hong Kong and Singapore - Assignment Example There are several methods that are currently being used to encourage economic growth for the typical firm in Hong Kong and Singapore. Four methods will be discussed in this paper namely: the development of well-functioning markets; enhancement access to productive opportunities; strengthening of the international framework of policies and institutions (U.S. Agency for International Development, 2008) and increase in the rate of technological progress. The development of well-functioning markets would include effective fiscal policies which focus on a fair, properly administered and implemented tax system. It should not be susceptible to corruption and must not be a hindrance to the economic activities of the country. The monetary policy plays a significant role in the economic growth of the country. It can either slow down or speed up the economy through manipulation of interest rates or the exchange rates (Johnson, 2005). Aside from an efficient fiscal and monetary policy, economic growth is promoted by removing the barriers to entry of foreign investors and promoting healthy competition among enterprises (USAID, 2008). Barriers to entry would include such aspects as corruption and too much red tape from the government. Foreign investors are also attracted to economies which have a strong system of intellectual property rights protection which minimizes investment risks. Systems of commercial law should also be in place for both the public and private institutions. The judicial system must be perceived as being fair and just and settlements of disputes must be expeditious and transparent. Other contributing factors in the development of well-functioning markets are the improvements in the agricultural development programs, support for infrastructure, trade capacity-building, financial sector reforms, enterprise development and privatization and workforce development. The second method that can be employed to encourage economic growth is to enhance access to pr oductive opportunities. This method would mean that both the poor and non-poor members of society should be given equal opportunity to become productive and contribute to the economy. All sectors of society should be given access to finance especially to sources of credit even without being able to offer adequate collateral. Banks, particularly the government-owned ones should offer financing programs for small and medium-scale enterprises. Aside from financial support, these small enterprises need access to other non-financial business services such as technical and supply chain expertise (USAID, 2008). This is necessary for the firms to be able to be competitive in the face of globalization. A country’s economic growth is fueled by a productive labor force. To achieve this, the labor markets must be able to create new jobs and at the same time assist in the improvement of the workers’ skills and productivity (U.S. Agency for International Development, 2008). Fair lab or practices, specifically protections and benefit programs for the workers must be observed to motivate them; thereby, increasing their productivity. Other ways of enhancing access to product

The Victorians Essay Example | Topics and Well Written Essays - 500 words - 1

The Victorians - Essay Example I not only communicated through symbols, but also expressed my emotions through playing piano. The division of responsibilities was very significant; men and women recognized the difference in their roles and accepted the fact that even within marriage they were supposed to lead separate lives until their death. Unmarried women who got pregnant were highly disregarded in the Victorian era; they were considered not only conspicuous, but also a danger to the society’s stability. However, pregnancy of a married woman was highly valued because of the high position of babies after marriage. I remember a big celebration that was held by my father when I experienced my first menstrual cycle. I think he held the celebration because he knew he was going to exchange me for a good amount of money. He was the one that had the authority of deciding which boyfriend was to marry me depending on the money on his saving account. In connection with this, only women who were virgins were considered potential wives during my era. Virginity was an indication of not only purity of the woman, but also a significant bride price. Marriage in my era was also between couples from the same social class; a wealthy man married a woman from a wealthy family as well as a poor man married a woman from a poor family. To avoid shame associated with uncalled matches, my parents controlled my company. It was a result of this that I married a wealthy man that I did not love. Double standard was also acknowledged in my era; men were allowed to have many lovers considering that women were barred from ha ving any lover apart from the husband because they were believed not to have sexual energy. The guilty of adultery, as well as well pregnancy of an unmarried woman, meant not only shame, but also humiliation. Thus, I avoided by all means having any relationship before marriage as well as outside my marriage after getting married to my husband. Divorce was also not very common during my era. It

Cover Letter Essay Example for Free

Cover Letter Essay Hello Beaumont: I am interested in the Hospitality, Please review the attached resume, which highlight skills and accomplishments that will enable me to contribute to your team. I have computer knowledge and years of customer service skills along with my ability to work within teams if needed for the job. I would appreciate the chance to show, apply, and learn more useful skills that will help me in pursuing my long-term career goals. I can be reached via email and or phone. Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity. Sincerely, [Your Name] [Street Address] [Address 2] [City, ST ZIP Code] [Phone] [E-Mail] [Website] [Date] [Recipient Name] [Title] [Company Name] [Street Address] [Address 2] [City, ST ZIP Code] Dear [Recipient Name]: [Name of Person Referring] suggested that I contact you regarding the open [job title] position with [Company Name]. My educational background in [field of study], along with my professional experience, makes me an excellent candidate for this position. As you will see from the enclosed resume, I have more than [number] years of experience in the field of [area of professional expertise]. My resume shows that I have been consistently rewarded for hard work with promotions and increased responsibilities. These rewards are a direct result of my expertise in [area of professional expertise], my commitment to personal and professional excellence, and my excellent written and oral communication skills. If you have questions, or if you want to schedule an interview, please contact me at [phone number]. I look forward to meeting you to further discuss employment opportunities with [Company Name]. Sincerely, [Your Name] Enclosure

Kidney Failure and Ultramarathoning :: Personal Narrative Medical Papers

Kidney Failure and Ultramarathoning Four days after winning the Seagate 100 km Ultramarathon in Toledo, Ohio, I was hospitalized for 11 days with Acute Kidney Failure, a direct consequence of the race, possibly exacerbated by the 2400 mg of ibuprofen that I took during the race. In this article, I will describe my race and my hospitalization, discuss similar experiences of two runners after the 1994 Western States (WS) 100 Mile Endurance Run, and tell what I have learned that might be of general interest. I am 49 years old and have been running ultras regularly since 1979. My most memorable performances have included - winning the first ultra I ran, a 6:10 50 miler in my hometown of Bethlehem, Pennsylvania, - winning a Sri Chinmoy 12-hour race near San Francisco in 1989, covering almost 78 miles, - second in 45-49 age group in national championship 100 km in 8:51 in New York City in 1993, and - representing the US in the 1994 Italian Del Passatore 100 km, where I finished 54th of 3500 participants in 9:39. The Seagate Ultras on November 26, 1994, included races of 60 km, 50 miles, and 100 km, each run on the same 1.1 mile loop. There were approximately 10, 10, and 6 runners, respectively, in these races, which were judged separately. My 9:29 time for 100 km was not very fast, but it won that race easily, and I also went through 60 km and 50 miles faster than anyone in those races. So I am not a novice. The weather for the race was ideal by my standards, with temperatures in the 30s, light wind, and no precipitation. I was drinking water and/or Gatorade almost every lap, so I don't think dehydration was a cause of my problem. One unusual feature of the race is that I stopped to urinate at least 25 times, whereas usually I stop about 6 times in a race of that duration. I attributed that to the cool weather keeping me from sweating. One factor which is probably significant is that three weeks before the race, during an easy run the day after an excellent 41-mile training run, I injured a calf muscle. I used electronic stimulation to promote healing, and ran very little during the three weeks preceding the race. This area bothered me frequently during the race, feeling as if it wanted to cramp.

Middle Ages educations

Education is acquiring or imparting new knowledge and also an art of teaching. Middle Ages educations have different experience from Greek education. Education in the Middle Ages most of the people were unable to read and write and showing lack of culture but some of the children who belongs to the upper class were educated. The Monks taught the poor children on how to read and write a little. Grammar schools where built for the middle class boys, and they worked long hours in the grammar school and the boys were beaten with rods or twigs as their form of discipline. Middle age education is unfortunate for the reason that popular educational history books continue to repeat errors and misstatements. During the middle age period monks were the teacher for learning to read and write Latin at the school for boys. Latin is the major language used by the church and bible. Literacy and learning were increasing and by 15th century students began to learn grammar, rhetoric, logic, arithmetic, geometry, astronomy, and music. At that time one-third of the population started to learn on how to read and write. During the Middle Ages, which were on the 5th to the 15th century, Christianity particularly Roman Catholic Church operated the parishes, monastery and chapels at the elementary level. Schools in monasteries and cathedrals offered secondary education while much of the teaching in these schools was directed at learning Latin, the old Roman language used by the church in its ceremonies and teachings. The church provided some limited opportunities for the education of women in religious communities of convents (History 2). The Greek Gods were much more down-to-earth and much less awesome than the remote gods of the East. Because they were furnish with human qualities and represented aspects of the physical world, such as the sun, the moon, and the sea (Greek ). In Greek education ancient Greece girls learned skills from their mothers like weaving and only boys went to school at the age of seven. Girls learned athletics and dancing for them to become fit and healthy mothers of more soldiers. And those who belong to a rich family were accompanied by a slave and most of the time if they commit mistakes they were beaten. Discipline was very severe; In Sparta children were treated very harshly. At the age of 7 boys were removed from their families and sent to live in barracks. They were treated severely to turn them into brave soldiers. They were deliberately kept short of food so they would have to steal-teaching them to stealth and cunning. They were whipped for many offenses. ( Lambert). The boys from Sparta became military cadets and learned the arts of war and joined the state militia which is a standing reserve force available for duty in time of emergency in which also they served until they reached the age of sixty. Sparta also provided training for girls who went beyond the domestic arts, they are not forced to leave home like the boys but they have same training that of the boys. During the middle age education they used the classical learning for Christian used. There were two traditions of classical literature and philosophy which separated the classical world and were brought together in union by the church rearranged into another educational method that would be the standard of learning. The union of the literary and scientific world views in Christ was the contribution of Medieval Christianity. Their system which is called as the Trivium, make the foundation of the seven liberal arts program which became universal throughout the Middle Ages. In this period the Hebrew people continued to teach their children the ways of God and rejecting pagan culture. At the end of Middle Ages, natural knowledge became powerful and philosophy being discredited, where the connection between the theology and the sciences were separated. And man started to work out and draw closer to life that is religion independent. At the early 18th century charity schools were built in many towns and called as Blue Coat Schools based on the color of children’s uniforms. Boys from rich families were sent to grammar schools and the girls still went to school but learning embroidery and music were more important for them. Until to the 19th century girls from upper class were taught by a governess. But the punishment in this period were still brutal, they included beatings and only less able pupils were humiliated by being forced to wear a â€Å"dunce’s cap†. In the early period, like those in Europe, consisted of one room where one teacher taught pupils from ages six to thirteen and sometimes older. The free education for all children were successfully implemented, educators focus their attention on how to attain quality education. In particular, significant in shaping new directions has been introduced which involves development of intellectual skills, engaging in new diversity of human communities and global culture.   The teacher-centered to learner-centered education instruction is highly emphasized and its new approaches to teaching and learning. There is a shift of teaching to a learning theoretical framework of instruction which is one process of transformation which is indeed the central point of great change during the contemporary times. The quality of education has been changing and improved. Although applications of techniques and theories where highly been practiced and exposure of students in facing the reality and its capacity to resolve and exercise leadership and responsibility. Organized teaching techniques and theory applications were being practiced and realized. Teaching skills were improved as well as the student’s performance in each field. In contemporary education, learning strategies were given stress and reducing the into which degree of the others. Works Cited â€Å"Tim Lambert.† A Brief History of Education. 1 April 2008 http://www.localhistories.org/education.html. â€Å" Ancient Greek Education.†1 April 2008 http://www.crystalinks.com/greekeducation.html â€Å"Hugh Graham Ph.D.† June 1993.Popular Education During the Middle Ages. 1 April 2008 http://www.catholicculture.org/library/view.cfm?recnum=903—–popular